Legal
Privacy Policy
This Privacy Policy explains how Practicerank.ai LLC (“PracticeRank,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, request a free audit or PracticeRank Score, contact or book a call with us, or engage us for our services. By using our website or services, you agree to this Policy.
1. Who We Are
PracticeRank provides digital marketing and online-visibility services to businesses. We are a Wyoming limited liability company. You can reach us at [email protected] or by mail at 1603 Capitol Ave, Ste 415 #174092, Cheyenne, WY 82001.
2. Information We Collect
2.1 Information You Provide
- Audit and lead information: when you request a free audit or PracticeRank Score, the website address you submit and any contact details you provide.
- Contact and booking information: your name, email, phone number, business name, and any message or scheduling details when you contact us or book a call.
- Client onboarding information: business details, marketing materials, and other information you provide so we can perform our services.
- Account access: credentials or authorized access to accounts you ask us to manage, such as your website, Google Business Profile, Apple Business Connect, social media, analytics, and directory listings.
- Payment information: payment is processed by our payment processor (currently Stripe). We do not store full card numbers ourselves; our processor handles that data under its own terms.
2.2 Information Collected Automatically
When you visit our website, we and our analytics provider may automatically collect log and usage data such as your IP address, browser type, device information, pages viewed, referring URLs, and interactions with the site, using cookies and similar technologies. We use Google Analytics (GA4), loaded through Google Tag Manager, to measure and analyze website traffic and performance.
2.3 Information From Third Parties
When you authorize us to manage your accounts, we receive information from those platforms (for example, your business listing data, reviews, and performance metrics). We may also use publicly available business information to prepare audits and competitive analyses.
3. How We Use Information
We use information to: provide and improve our services and website; prepare audits and PracticeRank Scores; manage and optimize the accounts and listings you authorize; communicate with you, respond to inquiries, and schedule calls; process payments and manage billing; produce performance reports; maintain security; and comply with legal obligations. We also use third-party AI services to generate content, structured data, and analysis, and to produce automated audits and PracticeRank Scores; these automated scores evaluate businesses and websites, not individuals.
4. Cookies and Similar Technologies
We use cookies and similar technologies to operate the site, remember preferences, and measure performance, including through Google Analytics (GA4) via Google Tag Manager. You can usually control cookies through your browser settings. Disabling cookies may affect how the site works. Where required, we will request consent for non-essential cookies.
5. How We Share Information
We do not sell your personal information. We share information only as follows:
- Service providers: vendors that help us operate, such as payment processing (Stripe), hosting, web analytics (Google Analytics / Google Tag Manager), email, and scheduling, who may process information on our behalf. This includes third-party AI providers (currently Anthropic and Voyage AI) used to generate content and analysis.
- Platforms you authorize: the platforms where we perform services on your behalf (such as Google, Apple, social networks, and directories).
- Legal and protection: when required by law or to protect our rights, safety, or property, or in connection with a merger, acquisition, or sale of assets.
A current list of our key subprocessors — including Stripe (payments), Google (analytics, Tag Manager, and the platforms you authorize), Cloudflare and DigitalOcean (hosting and infrastructure), Webflow (website content publishing), BrightLocal and Grade.us (local SEO and review management), and Anthropic and Voyage AI (AI content generation) — is available on request. We require these providers to safeguard your information and to use it only to provide services to us.
6. Client Account Data
When you engage us, you authorize us to access and act within accounts you own or control so we can perform the services. We use this access only to provide the services and handle it under the terms of our Client Services Agreement with you. You can revoke this access at any time, subject to that agreement.
When we manage these accounts, we may process personal information about your customers, patients, or contacts (such as names, contact details, and reviews) on your behalf. For that information, you are the controller and we act as your service provider and processor: we process it only to provide the services, following your instructions and our Client Services Agreement and any Data Processing Addendum (DPA). You are responsible for having the rights and notices needed to share that information with us.
7. Artificial Intelligence and Automated Processing
We use third-party artificial intelligence (AI) services, currently Anthropic (Claude) and Voyage AI, to generate marketing content, structured data, and analysis, and to help prepare audits and PracticeRank Scores. Business and account information you provide may be processed by these providers so we can deliver these features. We use these services under their business and API terms, and the information we send to them is not used to train their AI models. AI-generated output is reviewed as part of our service, and our automated scores assess businesses and websites rather than making legal or similarly significant decisions about individuals.
8. Google User Data and API Services
When you authorize us to manage Google services on your behalf — such as Google Business Profile, Google Search Console, Google Analytics, and Google Tag Manager — our access to and use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use Google user data only to provide and improve the services you have engaged us for. We do not sell Google user data, do not use it for advertising, and do not transfer it to others except as necessary to provide the services, comply with applicable law, or as you direct.
9. Communications and Marketing Choices
If you contact us, request an audit, or become a client, we may send you service-related messages and occasional marketing communications by email. You can opt out of marketing emails at any time using the unsubscribe link or by emailing [email protected]; we will still send necessary transactional and service messages. If you provide a phone number and consent to text messages, message and data rates may apply and you can opt out by replying STOP. We do not share your contact information with third parties for their own marketing.
10. No Protected Health Information
Our services are not intended to collect or process individually identifiable health information or protected health information under HIPAA or similar laws, and we do not act as a HIPAA business associate. Please do not send us such information. If you operate a healthcare practice, you are responsible for keeping protected health information out of the materials and account data you share with us.
11. Data Retention
We keep personal information for as long as needed to provide our services, maintain business records, and comply with legal obligations, and then delete or de-identify it. Retention periods vary by the type of information and the purpose for which we hold it.
12. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a security incident affects your personal information, we will notify you and any applicable authorities as required by law.
13. Your Privacy Rights (United States)
Depending on your state of residence, you may have rights regarding the personal information we hold about you, including the right to:
- know about and access the personal information we have collected;
- request correction of inaccurate personal information;
- request deletion of your personal information;
- receive a portable copy of your personal information; and
- opt out of certain processing of your personal information.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. To exercise any of these rights, contact us at [email protected]. We will verify and respond to your request as required by applicable law, and you may designate an authorized agent to submit a request on your behalf. We will not discriminate or retaliate against you for exercising your privacy rights. Our website and services are directed to businesses in the United States, and we process information in the United States. Where applicable, we honor opt-out preference signals such as the Global Privacy Control (GPC). The categories of personal information we collect, the sources of that information, and the parties we share it with are described in Sections 2 and 5 above.
14. Children’s Privacy
Our website and services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
15. Third-Party Links and Changes
Our site and reports may link to third-party websites and platforms that have their own privacy practices, which we do not control. We may update this Policy from time to time; the “Effective Date” above shows the latest version, and material changes will be posted on this page.
16. Contact Us
Questions or requests about this Policy or your information can be sent to [email protected]. Cancellation requests for services should be sent to the same address ([email protected]), as described in our Client Services Agreement.