What is AEO / GEO?

AI Engine Optimization is the
new SEO. And most dentists are invisible.

Traditional SEO optimizes your practice for Google's blue links. AI Engine Optimization (AEO) and Generative Engine Optimization (GEO) optimize your practice to be cited and recommended by AI assistants like ChatGPT, Gemini, Grok, Claude, Perplexity, Siri, and Google AI Overviews.

Traditional SEO Only

Optimizes for Google's 10 blue links
Keyword stuffing and backlink farming
Ignores AI search entirely
Patients must scroll through results
Declining click-through rates as AI takes over

AEO + GEO (PracticeRank)

Optimizes for Google AND every AI assistant
Structured data that AI can parse and cite
llms.txt files for direct AI discoverability
AI recommends you by name with reasons why
First-mover advantage that compounds over time

This is PracticeRank's core differentiator. While other dental marketing agencies are still chasing Google rankings, we're building the AI visibility layer that will define how patients find dentists for the next decade. The practices that optimize now will own these recommendations. The rest will be invisible.

How AI Chooses

AI assistants don't guess.
They evaluate dozens of signals.

ChatGPT, Gemini, Grok, Claude, and Perplexity each weigh a complex mix of factors when deciding which dental practice to recommend. The practices that show up aren't the ones with the biggest ad budget — they're the ones with the right signals in place.

✓
Technical Trust Signals — AI systems need machine-readable proof of who you are, what you do, and where you're located. Most dental websites don't provide this. PracticeRank clients do.
✓
Patient Social Proof — Review volume, rating, recency, and sentiment across multiple platforms all factor into AI recommendations. Practices with strong review profiles get cited far more often.
✓
Content Authority — AI assistants favor practices with deep, comprehensive, regularly updated content that demonstrates real expertise. Thin or stale websites get ignored.
✓
Cross-Platform Consistency — AI cross-references your information across the web. Inconsistencies create doubt. Consistency builds the trust that drives recommendations.
✓
Proprietary AI Optimization — PracticeRank has identified additional signals through extensive testing that most agencies don't know exist. This is our competitive advantage — and yours.

What We Implement

Everything your practice needs
for AI visibility.

PracticeRank handles all of this for you. No technical knowledge required. No ongoing effort from your team.

🔬

Technical AI Signals

We deploy a proprietary stack of technical optimizations that make your practice machine-readable to every AI assistant. This is the foundation — without it, AI literally cannot find you.

✍

AI-Optimized Content

We publish content specifically structured to be cited by AI assistants. Not generic blog posts — strategically crafted content designed to trigger AI recommendations for your practice.

⭐

Review & Reputation Engine

AI assistants heavily weight patient reviews when making recommendations. Our automated engine builds the review volume, quality, and recency signals that drive AI citations.

📍

Cross-Platform Authority

We build and maintain your practice's presence across the platforms AI assistants cross-reference. Consistency and completeness across these signals is what separates recommended practices from invisible ones.

📊

AI Visibility Monitoring

We continuously track how AI assistants respond when patients search for a dentist in your area. If something changes, we adapt. Your competitors aren't doing this.

🚀

Ongoing Optimization

AI platforms evolve constantly. What works today may not work next month. PracticeRank stays ahead of every algorithm change so your practice stays recommended.

How we prove it

The proof is your own
AI-visibility score.

We don't ask you to trust stock testimonials or numbers you can't verify. You get a free PracticeRank Score up front — exactly how visible you are today across ChatGPT, Gemini, Grok, Claude, Perplexity and Google AI — and we report the measurable before-and-after every month.

What we track & improve every month

✓ Your AI-visibility score across the major AI assistants
✓ Whether AI engines recommend you for real patient questions in your area
✓ The structured data & content signals that make you AI-readable
✓ New-patient calls & form submissions — tracked, not guessed

Backed by our 90-day guarantee: if your PracticeRank Score doesn't climb 20+ points, you get a full refund and keep everything we built. We publish client results only once they're measured and the practice approves — never invented numbers.

Get Your Free PracticeRank Score →

Get Started

AI is recommending dentists right now.
Is your practice one of them?

Book a free AI visibility audit. We'll show you exactly how your practice appears (or doesn't) across ChatGPT, Gemini, Grok, Claude, and Perplexity — and what it takes to become the recommended practice in your area.

Book a Free AI Visibility Audit → Get Your Free PracticeRank Score