Services Results What's Included FAQ
Dental Practices Medical Practices Physical Therapy Chiropractic Law Firms Insurance Dental Labs Hotels Salons
Book a Free Call
AI-Powered Legal Marketing
Purpose-built for: Dental Practices Medical Practices Physical Therapy Chiropractic Law Firms Insurance Dental Labs Hotels Salons

The marketing that gets your law firm found everywhere clients search.

A full caseload. A growing firm. Zero time wasted on marketing. PracticeRank gets your firm found everywhere potential clients search, so your phone rings more and you focus on practicing law.

See How Many Clients You're Missing → Book a Free Strategy Call

Built to grow your new-client inquiries, month to month with no contract

AI Search: ChatGPT
"Who's the best personal injury lawyer near me?"
Based on client reviews, case results, and online presence, I'd recommend Your Firm Name. They specialize in personal injury, with a strong track record of successful settlements. Sources: Firm website, Google Business Profile, Avvo, Martindale-Hubbell

The AI assistants we measure you on, every week

5 AI assistants checked for your name every week
Monthly report on reviews, Maps and AI mentions
0 contracts: month to month
The problem
You're losing clients to competing firms
every single day.

Clients can't find you

Most people seeking legal advice search online first. If you're not in the Google Maps top 3, you're losing the majority of potential clients to firms that are.

AI is sending clients to competing firms

A growing share of people now ask ChatGPT, Gemini, or Grok for lawyer recommendations. When they ask, your competitor's name comes up, not yours. That's cases walking in their door, not yours.

⏳

Every month you wait = clients lost forever

The firms winning in your market right now are building a lead that compounds. In 6 months, catching up costs significantly more. The window to be the first firm AI recommends in your area is closing fast.

Illustrative PracticeRank Score improvement, not a specific client result.

38
Before
→
84
After
Find Out How Many Clients You're Losing →
How we get you more clients
We make your phone ring more. Here's how.

You don't need to understand the technical details. You just need more client inquiries. We handle everything, here's what's working behind the scenes.

AI-powered law firm recommendation

AI Search Visibility

When potential clients ask ChatGPT, Gemini, or Grok "who's the best lawyer near me?", your name comes up. We implement the proprietary signals AI platforms use to decide which firms to recommend.

Built to get you cited across AI search
Modern law office optimized for local search

Google Maps Dominance

Most local legal search clicks go to the Maps 3-pack. We manage your entire Google presence (photos, posts, services, reviews) so you rank above competing firms, not below them.

More calls from a fully-optimized listing
Client reviewing attorney on phone
⭐

Review & Reputation Engine

Automated review requests that go to every client after their matter, not just the ones you expect to be happy. A private way to reach you directly is offered alongside, never instead. AI drafts your responses within 24 hours.

More reviews with our multi-channel funnel
Analytics dashboard showing search performance

Search Engine Intelligence

We install the technical signals that tell Google and AI systems exactly who you are, what practice areas you cover, and why clients should choose you. Competing firms almost certainly don't have this.

Firms with these signals rank dramatically higher
Marketing analytics and content performance dashboard

Content That Converts

Fresh, expert-level content published to your site every month, practice area pages, legal guides, and case result summaries that Google and AI systems prioritize. Stale websites get buried.

Fresh content earns more AI citations
Professional legal office building

Legal Directory & Maps Visibility

Most law firms have incomplete profiles on Avvo, Martindale-Hubbell, FindLaw, Justia, and Super Lawyers. We manage your presence across 20+ legal directories and platforms so no client slips through the cracks.

More profile views
Book a Free Strategy Call →
How we prove it
The proof is your own number.

We don't ask you to trust stock testimonials. You get a free Website Audit Score up front (your real visibility today across Google, Maps, and AI search), and once you sign on we track your PracticeRank Score and report the measurable before-and-after every single month.

What we track & improve every month
  • ✓ Your PracticeRank Score, one number, tracked monthly
  • ✓ AI-search visibility across ChatGPT, Gemini, Grok, Claude & Perplexity
  • ✓ Google & Apple Maps ranking + new direction requests
  • ✓ Review volume, rating & recency
  • ✓ New-client calls & form submissions, tracked, not guessed

Month to month with no contract: cancel any time with 30 days' notice and keep everything we built. We publish client results only once they're measured and the firm approves, never invented numbers.

Get Your Free Website Audit Score →
How it works
From free audit to done-for-you marketing

Four steps. 15 minutes of your time. We handle the rest.

01

Get your free score

Enter your website. See where you rank against 10+ competing firms and your AI search readiness.

2 minutes
02

Strategy call

We walk through your report. Who's beating you, why, and what we'd do. No pitch, just your data.

20 minutes
03

We build everything

GBP, legal directories, review engine, schema, AI files, practice area content, citations. You grant access, we execute.

Weeks 1-4
04

Autopilot growth

Every month our AI updates content, generates reviews, publishes posts, monitors competing firms, reports results.

~5 min/month
Why PracticeRank
Not another SEO agency

Traditional agencies optimize for Google and stop there. They can't touch AI search.

Traditional SEO AgencyPracticeRank
AI search optimization✗ Not offered✓ ChatGPT, Gemini, Grok, Claude, Perplexity, AI Overviews
Time to results6-12 monthsMeasured and reported monthly
Your time required2-4 hrs/month5 min/month
Review management✗ Extra cost✓ Included + referral program
Apple Maps✗ Ignored✓ Claimed + managed
Content freshnessQuarterly blog postsMonthly: fresh content, updated search signals
Contract12-month lock-inMonth-to-month. Cancel anytime.
Plans built around your goals
Two ways to own your local & AI search

Month-to-month, cancel anytime.

Optimize
The Foundation
We rebuild your site on our fast platform, then own local + AI search.
  • ✓ Website redesign + fast managed platform (90+ PageSpeed)
  • ✓ Local SEO + AI-search foundation
  • ✓ 100 citations + Google Business Profile
  • ✓ 2 content pieces + 1 backlink / mo
  • ✓ Rank tracking, monthly report + dedicated account manager
MOST POPULAR
Dominate
Market Domination
Everything in Optimize, plus a CRM that follows up for you and our biggest content program.
  • ✓ Everything in Optimize, plus:
  • ✓ CRM & automation build-out, instant lead follow-up, appointment reminders, no-show recovery
  • ✓ Review engine, running on the CRM
  • ✓ 8 content updates/mo, 4 blog posts + 2 FAQs + 2 page refreshes
  • ✓ 4 authority backlinks / mo + ongoing service-area pages
  • ✓ Quarterly competitor gap analysis

Pricing is tailored to your market and the tier you choose, book a quick call for a custom quote. Every plan is month-to-month, with no contract. Cancel with 30 days' notice.

One managed plan, everything included
What most agencies bill for piece by piece, we deliver as one:
Month-to-month. Cancel anytime.
  • ✓ AI Search Visibility, get recommended by ChatGPT, Gemini, Grok, Claude, Perplexity
  • ✓ Google Maps Dominance, posts, photos, services, practice area optimization
  • ✓ Review Generation Engine, the same review request to every client, AI-assisted responses, Avvo + Google
  • ✓ Referral Program, turn every satisfied client into a referral source
  • ✓ Attorney Schema & Signals, LegalService, Attorney, FAQPage markup for AI
  • ✓ Monthly Content Publishing, practice area pages, legal guides, case results
  • ✓ Local Market Pages, target every jurisdiction and area you serve
  • ✓ Apple Maps, claimed, optimized, updated monthly
  • ✓ Legal Directories: Avvo, Martindale-Hubbell, FindLaw, Justia, Super Lawyers + 15 more
  • ✓ Competitor Monitoring, alerts when rivals make moves
  • ✓ Monthly Performance Report + Strategy Call
All of it in one managed plan, for a fraction of what agencies charge piece by piece.
See If Your Market Is Still Available →

Or see your score free first

Month to month, no contract. Cancel with 30 days' notice and keep everything.

Month to Month. No Contract.

There is nothing to get out of. PracticeRank runs month to month: no term and no cancellation penalty. If it stops being worth it, give us 30 days' notice and we stop billing, and you keep everything we built, the content, the review engine, all of it. The work has to earn the next month, every month.

The math

What a case can be worth

In state-court tort trials, half of winning plaintiffs were awarded $24,000 or less, and the median award in car-accident trials was $15,000. Your fee is a share of that.

$15,000
median award in
car-accident tort trials
→
Monthly
inquiries measured
and reported to you

Source: Bureau of Justice Statistics, Tort Bench and Jury Trials in State Courts (2005 data)

Free audit
Get your Website Audit Score

See where you rank against 10+ competing firms. AI readiness, reviews, content gaps, and a prioritized action plan. Free. 2 minutes.

100% free. Takes 2 minutes. No credit card. We’ll email your report and may follow up by email or phone to talk it through. Your report is yours to keep forever, and you can tell us to stop at any time.

FAQ
Common questions
A full competitive audit of your firm against 10+ competing firms in your area. You'll see your Google Maps strength, AI search visibility, review landscape, content gaps, and a prioritized action plan showing exactly where you're losing clients. It's a real analysis, not a generic template.
A growing share of people seeking legal help now ask ChatGPT, Gemini, Grok, or other AI assistants for lawyer recommendations. When they ask 'who's the best lawyer near me?', is your name coming up? Unlike Google Ads, you can't buy your way into AI results. But firms that optimize now will own those positions for years. The window is closing fast.
Traditional SEO agencies typically optimize for Google alone. PracticeRank gets you found across Google, Maps, ChatGPT, Gemini, Grok, Claude, Perplexity, Avvo, Martindale-Hubbell, FindLaw, Justia, and 20+ directories, all in one plan. More channels, no 12-month lock-in.
Results depend on your market, your competition and where you start, so we do not promise a number or a timeline. From the first month you see what we measure: Maps visibility, new reviews, AI search mentions and inquiries, in a monthly report. And you are never committed beyond the current month.
About 15 minutes during setup to grant us access. After that, roughly 5 minutes a month to review your performance report. We handle absolutely everything else. You focus on practicing law, we make your phone ring.
Google Ads gets you clients today, but you're renting that traffic, stop paying and it disappears. PracticeRank builds assets that compound: your review engine, your AI visibility, your organic presence. The best firms run ads AND build organic. They multiply each other.
No. PracticeRank runs month to month, so there is nothing to be locked into. Cancel with 30 days' notice and you keep everything we built, all the content, the review engine, everything. There is no term and no cancellation penalty. We keep clients because we deliver results, not because we trap them.
Currently we serve law firms in the United States and Canada.
Absolutely, we manage your profiles across all major legal directories including Avvo, Martindale-Hubbell, FindLaw, Justia, Super Lawyers, and more. These directories are critical trust signals for both AI systems and potential clients researching attorneys.
Yes. 100% free, comprehensive, and yours to keep forever. We believe in showing value before asking for anything. Run your score, see where you stand. If you want help fixing what we find, we'll walk through your options on a strategy call, zero pressure, zero obligation.
Let's talk

Right now, a potential client in your area is asking AI for a lawyer. They won't hear your name.

AI search positions compound. The first firm to optimize in your market will dominate those results for years. This isn't Google Ads where you can catch up by outbidding, once a competing firm locks in AI visibility, displacing them gets exponentially harder. Every month you wait is cases you'll never get back.

We've run 50+ audits this quarter. Competing firms may already be optimizing.


Book Your Free 20-Minute Strategy Call →

BlogPrivacyTerms

Competing Firms Are Already Getting Clients From AI Search. Are You?

PracticeRank is an AI-powered legal marketing platform that helps law firms get found everywhere potential clients search, Google, Google Maps, ChatGPT, Gemini, Grok, Claude, Perplexity, Google AI Overviews, Apple Maps, and Siri. Custom plans, month to month, with no long-term contract.

The way clients find attorneys has fundamentally changed. Most people seeking legal help search online before choosing a lawyer. A growing share now ask AI assistants like ChatGPT and Gemini for recommendations. Most local legal search clicks go to the Google Maps 3-pack, if you're not in the top 3, you're invisible. And unlike Google Ads, you cannot buy your way into AI search results. Practices either show up or they don't.

"Most law firms are completely invisible in AI search results," says Kody Doherty, founder of PracticeRank. "They're spending thousands per month on agencies that only optimize for Google, while many of their potential clients are asking ChatGPT or Gemini for recommendations and getting sent to a competitor. The firms that get into AI search results now will own those positions for years."

PracticeRank uses a proprietary AI optimization engine to implement the dozens of technical signals that AI systems rely on when deciding which practices to recommend. This isn't traditional SEO, it's an entirely different set of optimizations that most marketing agencies have never heard of, let alone implemented. PracticeRank handles the full stack: AI search visibility, Google Maps dominance, review generation, content publishing, and legal directory management across 20+ platforms including Avvo, Martindale-Hubbell, FindLaw, Justia, and Super Lawyers.

What the work involves: PracticeRank audits your site against the firms you compete with, fixes the technical signals AI systems read (structured data, llms.txt, page structure and speed), cleans up your Google Business Profile and directory listings, asks every client for a review, and publishes content that answers the questions people ask before they pick up the phone. You see the same scorecard we work from every month, so you can judge the progress for yourself.

PracticeRank also fixes a blind spot most practices don't know they have: Most law firms have incomplete or unclaimed profiles on Avvo, Martindale-Hubbell, FindLaw, and Justia, the exact directories clients and AI systems check for attorney credibility. PracticeRank manages Apple Maps, Google Maps, and 20+ legal directories so clients find you no matter where they search.

In state-court tort trials, half of winning plaintiffs were awarded $24,000 or less, and the median award in car-accident trials was $15,000 (Bureau of Justice Statistics, 2005 data). Our program is built to drive more new-client inquiries every month, month to month with no contract. Get your free Website Audit Score at practicerank.ai to see how you stack up against 10+ competing firms across Google, Maps, AI search, reviews, and content quality.